A 360 deal typically offers broader support and marketing in exchange for sharing revenue from which streams?

• A. Streaming royalties only.
• B. Touring, merchandise, and endorsements.
• C. Mechanical royalties.
• D. Public performance royalties.

Answer: (B)

In a 360 deal, the label provides broad development and marketing support across the artist’s career and, in return, takes a share of revenue from multiple income streams beyond just the music recordings. The most common non-record revenue streams the label helps monetize are touring, merchandise, and endorsements. These are the areas where the label can add value through show bookings, branding, and product partnerships, so they share in those revenues as part of the deal.

Revenue tied directly to the music itself—such as streaming, mechanical, or public performance royalties—comes from the recorded music side and is typically governed by traditional recording terms, not the 360-style arrangement.